How to write a testimonial

~ Ryan Montazer
  • What is a testimonial:
    • A testimonial is a creative way to share a statement made by a student who was satisfied with his/her experience and can provide assurance about the quality and value of the services they received. It’s a written form of a “thumbs up” provided by the student who felt happy with my service and is willing to share his/her experience. 
  • A good testimonial is direct and short:
    • Put the most impactful statement at the beginning. Edit it so even if people read just the first few words, they get the meaning quickly.
  • What should testimonials include:
    • The more information in a testimonial, the more credible it is. Testimonials should include the person’s name, the courses that you have taken with me and the results you got if it was good :)?
    • The least credible testimonials include just the person’s initials. Write down your name in a way that you are more comfortable with it. If you are not comfortable using your name chose a nick name. It’s not ideal but better than nothing. Remember you can always change it by just telling me.
  • How to write a testimonial:
    • Before you start writing, think about the following questions. They can help spark your inspiration and get the story flowing:
      • What was your problem?
      • How did I help you solve the problem?
      • Standout skills and behaviours that you observed while working with me.
      • How was your experience with me?
      • What did you like most about the approach I took?
      • What is the overall message you’re trying to convey?
      • deliver your recommendation and why you believe the person is great to work with.
    • Now, think about how you’ll compile this information. We recommend the following tips during the testimonial creation process:
      • Keep things short and sweet, real, honest, authentic, specific and positive.
    • Use a testimonial template
      • I worked with (name) as (your role) from (time & service).
      • In that time I observed (positive skills & behaviours).
      • I particularly remember (success story).
      • One thing that I miss is (endearing positive quality).
      • I recommend (name) to work in (type of business/role) that (what they will value most).
  • Examples of testimonial pages: